Ethical Challenges for Non-Profits Research Paper

Moral Challenges for Non-Profits - Research Paper Example These associations play out a fundamental capacity and as a rule subject just the direction of their supporters. Their laborers battle numerous fronts, in differing fields, for example, disposing of racial segregation, neediness, maladies, hunger and political mistreatment, for instance. They offer a significant assistance which is frequently not a lot of refreshing and in numerous occasions, disregarded on the grounds that they work absent a lot of ballyhoo. A genuine model are strict associations which give food or soup kitchens, helping vagrants get a warm feast in winter. Their endeavors can't be disparaged for they fill in the holes where the administration and the private segments flop on occasion. By working and supporting the underestimated segments of society, they give expectation and significance to numerous lives. There are numerous entanglements and advantages to free enterprise however one of the most deplorable disappointments is that sure segments of society can get l eft out. Globalization has been expanding because of the huge developments in correspondences and innovation which helped move individuals, products and enterprises a lot simpler around the world, as appeared by higher progressions of capital in outside direct ventures (FDI) however one disadvantage is that in certain occasions, a few people wound up less fortunate as opposed to being more extravagant. Individuals with soul are appropriately worried about this imbalance and this offered ascend to corporate social obligation (CSR) and this paper investigates one part of this issue. Conversation Corporate social obligation had become a popular expression in business divisions since it is presently viewed as a piece of working together; it is one structure how a monetary element offers back to the network which has supported it and is currently commonly yielded a piece of proceeding with progress. A decent number of enormous or worldwide associations have received CSR as a piece of the ir plan of action. It is currently a fundamental piece of working together, and in this association, a significant number of them had built up their own models of doing as such. The grand objectives of CSR advanced from its own endeavors of having a decent code of morals in the wake of some beforehand sketchy strategic approaches; the objectives are planned to make an organization agreeable with legitimate guidelines, moral and good principles, and a decent method to practice and grasp for the most part acknowledged universal standards of working together. The predominance of CSR today had been incompletely because of the dynamic supports of not-for-profit bunches in the earlier years which are currently bearing the products of their work just today. A decent CSR strategy set up guides the firm in settling on the best choices for all partners included. A business firm can settle on a few modes in how to approach actualizing its CSR yet three structures have been recommended inside t he setting of this issue wherein there are some bothering worries on how best to execute a CSR strategy considering their benefit thought processes with respect to benefit firms. A key issue included is one of expenses, in which assets and assets gave to this approach can be assessed as far as their productivity and viability. Exercises and assets identified with CSR must be amplified and the three choices are to contribute (providing for altruistic or philanthropic gatherings), to team up (by working intently and cooperating with a picked not-for-profit association) or ultimately, to simply develop an in-house program

Bata Shoes (Retailing Industry) Essay Example | Topics and Well Written Essays - 5000 words

Bata Shoes (Retailing Industry) - Essay Example Various lower and center value footwear business encountered the danger of breakdown. Not many number of enormous scope pros in design and premium players had the option to endure the trembled monetary condition. In the coming future there would be sure factors which could influence the footwear business. Financial speculators have been the key driver in the development of the footwear business. In any case, because of the money related strife the funding segment couldn't offer any rewarding plan. That is the reason even the footwear business needed to manage a slowed down development over the most recent couple of years. During the worldwide downturn, the customers had been a lot of specific about their spending. They would clean their old shoes as opposed to getting some new shoes. UK footwear industry likewise experienced less gainfulness because of the deterioration of Sterling against the US Dollar (Verdict, 2009). They were working on low working edges as low buyer certainty ma de it very hard for the retailers to offer more significant expense to the clients. Since UK is resuscitating from the trembled circumstance, one can anticipate a recovery for the footwear business. In the mid nineties, the interest in the footwear business had seen a downturn. In any case, somewhere in the range of 1996 and 1999, just the cowhide footwear industry saw a development of nine percent. The interest for the footwear have been ascending from that point forward; the reasons are many including expanded populace, upgraded way of life and nonstop increment in the shopping binge of the visitors. Be that as it may, because of the money related downturn, purchasers began searching for deals and simultaneously vacationer spending was decreased to absolute minimum. As a result the footwear business saw a drop in deals over the most recent two years. With the economy recuperating, the show retailers expect the shoe retail industry to bounce back this year. The restoration is shown by the recuperation in the neighborhood shopping segments. The procedure

Final Decision Day 2012 - UGA Undergraduate Admissions

Final Decision Day 2012 - UGA Undergraduate Admissions Final Decision Day 2012 Yes, the question that all freshmen applicants (and their parents) have been asking again and again can finally be answered. Final decisions for freshmen applicants are scheduled to be released on Friday, March 30 (unless something catastrophic occurs). As normal, we will open up the status check sometime in the afternoon on Friday (please do not ask what time on Friday, as I am just saying Friday afternoon for a reason), and applicants will be able to view their decisions. As well, admit and wait-list decision letters will be sent out by mail (we do not mail out denial letters). There will be three decision groups (Admit, Deny and Wait-List), and I will try to post some information on all three of these decisions next week. Please do not have multiple people in your family try to log into the myStatus page on Friday, as this will slow everything down. Just have one person (hopefully yourself) log into myStatus, be patient as it may be slower than normal (do not keep hitting enter or refresh), and tell family members who want to see your myStatus page to wait until Saturday. If you do have multiple people trying to log into your myStatus, it could cause your individual myStatus page to freeze, so do not do this. Remember, we cannot and will not give out any decisions by phone, in person or by email, and we are as happy as you are to have decision day finally get here. Go Dawgs!

Black Codes, Redemption, And Jim Crow - 1042 Words

David W. Blight of Yale University said, â€Å"The nation needed to heal the sectional divide in order to function as one country.† Healing to African Americans meant trying to understand their role as a citizen, reuniting family members, and establishing their new freedoms as citizens. Many problems interfered with this process. Black codes, Redemption, and Jim Crow are all examples of initial offering and then revoking of freedoms toward African Americans throughout Reconstruction. African Americans did not lose without a fight though; some even maintained it. Blacks resisted their revocation of their freedom through the development of Alliances and Leagues, which helped them liberate themselves of black codes and white supremacy. African†¦show more content†¦Land ownership was another one of those obstacles. Important to African Americans because they felt they had a right to something that had been developed by their own hands. Eventually African Americans assert their status as freemen to voice their opinion, and as time passes African Americans grow increasing knowledgeable of their rights as citizens, and knowing those rights made life a little easier for blacks in the south. That voice eventually got louder, so when they saw owning land as the highest form of freedom, African Americans everywhere demanded land from the federal government as compensation for the years of slavery they had gone through. (40 acre Wiki) Though most African Americans never received their land, they developed a â€Å"nothing is impossible† attitude and it built confidence and courage for any further challenges against their freedoms and rights as citizens. Knowledge and understanding is key to success and that’s what African Americans developed over the previous battle with black codes. Blacks saw opportunity in adverse situation, such as overcoming black codes which led to overcoming sharecropping. Through that adverse situation, blacks created a way to go around the sharecropping system by eventually forming the â€Å"Colored Farmers National Alliance.† African Americans saw the opportunity to sponsor their own cooperative stores where members could obtain necessary goods and equipment at a reduced price, published newspapers to help educateShow MoreRelatedRedemption : The Last Battle Of The Civil War922 Words   |  4 PagesRedemption: The Last Battle of the Civil War In Redemption: The Last Battle of the Civil War, Nicholas Lemann describes how reconstruction failed because of the violent strategies and intimidation of white southerners to African Americans, which took place mainly in Southern states like Mississippi and Louisiana. Abraham Lincoln issued the Emancipation Proclamation to free slaves in the south in 1863. Later on, the thirteenth amendment was ratified to abolish slavery in 1865. 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The first years of the Reconstruction were actually successful; in 1867 Congress passed three quick acts to ensure the rights of Blacks in the South, one of which was the creation of the Freedmen’s Bureau. These acts empowered theRead MoreAn Analysis Of Jailhouse Boxing, Stato And The 52blocks1522 Words   |  7 Pages Prison TIME-Prison TWINE Jailhouse Boxing, Stato and the 52blocks One of the forms or styles of the FOA that Black people have developed is a Twining called the 52 Blocks or Jailhouse /State boxing (In fact, various names have become adopted over the years). As spoken countless times, the Blackman has been fighting since the beginning of time, he’s, a natural born fighter. Many people have asked questions about this American made art- form, â€Å"Jailhouse boxing or formally called the 52 BlocksRead MoreThe Modern Identity Of The United States Of America1878 Words   |  8 PagesAmerican South in particular. The belief in race based dichotomy was perpetuated by the landed gentry of the South, the political elite, to the masses, establishing the rise of a conservative base in the latter half of nineteenth century which hindered black civil rights for decades and defines the enduring qualities of the Southern political ethos to this day. Alexis de Tocqueville, in his book Democracy in America, states that while the â€Å"[settlers] found themselves in analogous situations...they governedRead MoreChapter 23-25 Notes for Ap Us History6413 Words   |  26 Pagescontinuation of the Reconstruction of the South, while Grant stood on the platform of just having peace. The Democrats nominated Horatio Seymour. Grant won the election of 1868. The Era of Good Stealings Jim Fisk and Jay Gould devised a plot to drastically raise the price of the gold market in 1869. On Black Friday, September 24, 1869, the two bought a large amount of gold, planning to sell it for a profit. In order to lower the high price of gold, the Treasury was forced to sell gold from its reservesRead MoreEssay on 103 American Literature Final Exam5447 Words   |  22 Pagesopportunities and protection of their civil rights. (B) The southern states protected African Americans’ right to vote and to wield political power but continued to practice de facto segregation. (C) The southern states instituted segregationist Jim Crow laws and worked to erode the Constitutional amendments that guaranteed the civil rights of African Americans. (D) The vast majority of African Americans had fled the South for northern urban centers before 1877. 6. Which of the following best describesRead MoreReconstruction : The Burning Years10732 Words   |  43 Pagesand it upended everything I thought I knew. African Americans had little peace between Appomattox and Plessy. White supremacists contested black civil rights from 1865 onward. Reconstruction, in Eric Foner’s telling, was a story of white Americans’ hatred of black Americans, combined with the failure of all too many politicians to stave off the coming of Jim Crow. Apathy, negligence, pathos – it is the stuff of Greek myth, yet in Reconstruction it all became real. The burning years of ReconstructionRead MoreThe Analysis of the Mythic Dimension in ‘a Streetcar Named Desired’6094 Words   |  25 Pagescanonized discourse, resting on a cultural and social personification – a description, a code, a stereotype – which legitimizes and authorizes the interpretation of culture and nature, masculinity and femininity, superiority and inferiority, power and subordination. In other words, the Southern belle stereotype is based on a fear that women â€Å"might escape the rule of the patriarchy, that the oppositions of white/black, master/slave, lady/whore, even male/female might collapse into an anarchic conflagration

The Importance Of Water Conservation And Our Planet s Health

Imagine waking up one morning and realizing that you have no access to water. You can’t shower, you can’t brush your teeth, and you can’t hydrate yourself as much as you want too anymore. Water isn’t something that we consider a luxurious product. Our lungs are made up of 90% water, our brains are made up of 70% water, and our blood is made up of more than 80% water. An average family of four uses 146,000 gallons of water per year. Put into simplest terms, we need water to function, and to stay healthy. While society knows that water is a limited resource, they are not acting responsibly to conserve water and our planet’s water reserves is decreasing at an alarming rate. Conserving water is beneficial to all living things because it’s†¦show more content†¦Quoted by the United Nations in a report regarding the mismanagement of resources, one fifth of the world’s population lacks safe drinking water. Yet here we have farmers a nd their wasteful irrigation systems contributing to water scarcity in this country. Did you know that 950 gallons of water are needed to produce just 2 pounds of boneless beef? Let’s consider water waste in industry. Industrial water waste is water that is used in the production, or process of goods and energy. In 2005, US industries wasted an estimated 18,200 million gallons of water per day. The state of Louisiana uses the most water for industrial purposes, 2,700 million gallons of water per day. The states of Louisiana, Indiana, and Texas account for 38% of the nation’s industrial water withdrawals. According to the United States Department of Energy, Texas alone accounts for 71% of salt water withdrawals for their industries. How about water waste in your homes, hotels, and office buildings? Assuming that every other day you take a 15 minute shower, you waste 19,000 gallons of water a year. If you flush a toilet fifteen times a day you’re wasting 33 gallons of water per year. We often like to leave the faucet running when we brush our teeth, or when we wash our face, or hands. It seems to most people, be too much of a hassle to just turn off the water in the shower while they are shampooing their hair. Every drop of water that is wasted

Multi-Level Organizational Research Free Essays

string(61) " past because of the paucity of prior work in similar areas\." Organization is central to human achievement. The most accomplished individuals tend to have supporting groups and structures, which have major roles in celebrated successes, though they may remain hidden from superficial views. Organizations date back to the dawn of civilization, with religious institutions and military forces being enduring examples. We will write a custom essay sample on Multi-Level Organizational Research or any similar topic only for you Order Now Organizations are inherently multi-level (Klein, Kozlowski, 2003). Each level is connected with and dependent on the others. The individual, teams, and the organization as a whole, are the 3 significant parts of a typical structure. Organizations, though they exist in kaleidoscopic varieties of purposes, sizes, and natures, share common issues when they become subjects of systematic inquiry. Performance and effectiveness are the two most important motivations for organizational research, though the interactions between individuals and groups are matters of primary interests in fields of sociology and psychology. This document reflects on the inevitable implications of multiple levels in organizations, and suggests best practices with respect to studying such structures and the people who function within them. The focus is on how to incorporate multi-level realities in to organizational research, Stating the Obvious It is common knowledge that organizations are made of individuals, and that groups of people have to function as teams. However, the implications of the obvious on how organizations should be studied and measured are complex and certainly not as obvious. It may be tempting to resort to over-simplification and ignore multi-level aspects of organizations when designing research projects to study them. Interplay between individual perceptions and organizations are common to all types of organizations. Multi level variations have been found even in the prison structure (Camp, et al. 1997), where institutional operations and satisfaction with immediate supervision have equal influences on the social climate. The implication is that any research in to the functioning and performance of a large structure with branches at multiple levels has to incorporate distinct phases of research for individuals at the periphery, for teams that operate within the body of structures, and for the entire organization as an entity. Each of these levels will be in dynamic inter-play with the other two. A phenomenon at a lower level, for example,   may not connect with theory validation at a higher level (Crowston, 2002). There are many examples of technologies being integrated in to organizations at lower levels, without incontrovertible evidence of the benefits at higher levels. That is why conclusions from research at a single level may not yield entirely relevant conclusions. The best individual technical skills may come to naught if a person cannot deal with others; similarly, the best teams cannot function without adequate resources and support from above (Loo, 2003). No level of organization can be independent, take all the credit, or be assigned all of the blame. Investigative research, which aims to diagnose why an organization functions below par, or which seeks to make recommendations for improvement, has to validate its suggestions for feasibility and appropriateness at each of the multiple levels. Past organizational research has focused more on the individual level, and not enough on teams and the organization as a unit, or on the interactions between these levels (Schnake, and Dumler, 2003). However, this trend has begun to change and researchers of today can no longer the multiple level structures of organizations they may wish to study. Organization science needs to match the integration which marks literature on the existence of multiple levels (Klein, Kozlowski, 2003). Mixed level research needs methods and measurements of their own (Schnake, and Dumler, 2003); the levels of data collection and analysis are often not the same.   Pluralistic ignorance, in which each individual has a special perception of the self versus that of others and of the organization, commonly plagues organizational research. That is why projects should not be based solely on the surveyed and perceived opinions of individual members about their peers, superior, subordinates, and groups. Bottom up models which draw inferences from lower levels for the higher will yield different conclusions if a top down approach is used (Klein, Kozlowski, 2003). Research methods must account for how perspectives change with levels. It may be best to adopt an iterative approach, thinking not micro or macro, but both micro and macro (Klein, Kozlowski, 2003). Research Objectives as Determinants Given that multiple levels are ubiquitous in organizations of all types and sizes, all research in this area should take the phenomenon in to account. Organizational research may vary by objectives, and this factor of difference can help in dealing with multiple levels. The People and Process elements of the Marketing Mix for Services (Payne, 2002) play important roles in determining strategies followed by organizations which do not have concrete or tangible product features in their offers. Research in to the internal workings of such organizations may focus on the lower levels of individual capabilities, and small team functioning, rather than concern itself with organization-level matters. Conversely, stock market analysts who are concerned with specific financial outcomes may prefer to dwell on effectiveness of organizations as a whole (Huber and Glick, 1993), rather than bother with details of issues at micro levels. Downsizing and new designs are some major concerns of contemporary organizational research. These phenomena create most strains on the individual (Huber, and Glick, 1993) and hence projects which seek to study the effects of integration and different hierarchies should focus on the lowest level of individual members of staff. The simplistic approach of focusing on just one level of organization will not work in all cases. Communication issues, matters related to diversity in the work force and matters concerning global organizations, all require work to be done at all levels (Huber, and Glick, 1993). Social climate studies also have to take all levels in to account, since institutional initiatives can have variations at its spatially separated sites, and individual variations as well with regard to job satisfaction and organizational commitment (Camp, et al. 1997). Some of the research problems of multiple levels in organizations arose in the past because of the paucity of prior work in similar areas. You read "Multi-Level Organizational Research" in category "Essay examples" However, there has been a cascade of organizational research in recent times, with multiple level enquiries (Huber and Glick, 1993). This new body of work can be used as templates when fresh research projects in organizational behavior are undertaken. The Effects of Organizational Labeling Organizations tend to fit in to stereotypes which have been created in public minds over time. Professionally managed corporations, political parties, religious institutions, and bureaucracies, are a few examples of such set patterns of our collective minds. Simultaneously, organizations are more than just people who control or work in them. Suppliers, financiers, regulators, franchisees, and customers are some of the other categories of stake holders. All organizations do not have to be equally responsive to the environment (Huber and Glick, 1993). Monolithic, powerful, and strongly entrenched organizations may demand research of how to further their aims, but worry less about the proclivities of employees and suppliers of goods and services at the bottoms and fringes of their hierarchies. A highly evolved organization will be dynamic and open minded: it deserves and needs organizational research at multiple levels, with plenty of iteration, and the objective validation of hypotheses. Others will be directive and in a hurry for results: they may appreciate the values of enquiries at multiple levels less or not at all. Organizational research driven by purely scholastic intent is a rare privilege. The professional researcher will more often have a restrictive brief set by a paying client with a specific and selfish perspective. Organizational studies may mention all the levels in passing or for the sake of completeness, rather than address each of them in detail and in concert. The multiple levels within organizations should always be kept in mind when studying structures and group working. Even though studies may be sponsored by the most apical level of organization, valid findings and scientific rigor require that the study extends to teams and to individuals as well. Towards Best Practices Multiple levels are inevitable in organizational studies. How can the complexities of this reality be incorporated for better research project design, and to ensure findings on which sponsors can rely? It is best to start with the environment in which the organization operates (Huber, and Glick, 1993). Such a prior effort will put research fully in context. It is necessary to spend time to collect primary data on how the organization functions; and to focus on processes which link the various levels (Crowston, 2002). It is risky to plunge headlong in to researching an organization: every investment in understanding its needs and to profile it accurately, will pay off in terms of relevant findings on which action can be taken. Levels in organizations can be conceived in terms of internal customers. This is a standard concept in Services Marketing (Payne, 2002). A higher level in an organization, or a branch of the same level, is a customer of a team which supports it through its function. Thus, a Sales Manager is a customer of his or her sales people, and the entire sales function is a customer of the production or manufacturing department. Since dealing with all levels can make organizational research very complicated, a workable option is to use the internal customer concept to delineate levels of research. Another approach is to set up microcosms of the organization in external settings, to act as laboratories for experimentation. Groups of employees may be placed on extended sabbaticals, and asked to play roles equivalent to the levels of their parent organizations. This approach has the advantage of eliciting more objective input data from people inside the organization, but can be expensive and time consuming. Research projects which adopt this ‘laboratory’ approach require patience and sustained support, but yield better and more applicable findings at the same time. A relatively quick and simple compromise could be to adopt a problem-solving approach (Loo, 2003). The median level is a good optimum in such cases, with a focus on actual teams from the structure, with additional participation by representatives from other levels and branches. This team approach can use direct and indirect benchmarking to support its recommendations. Wherever a choice is available, the organizational researcher should try to go as micro as possible as uncontrollable factors and complexities keep increasing as the analysis goes to higher levels (Camp, et al. 1997). Aggregate measures tend to mislead, and reduce the chances of useful and valid findings. Regardless of how organizational research is approached, a common requirement is to specify qualitative organizational performance measures as closely as possible. What for example is motivation or how will supervision be assessed? This will also address the issue of phenomena at lower levels not being confirmed by theories at higher levels-perhaps the higher level has not specified the benefits it seeks (Crowston, 2002). Such specification will also reduce the pitfalls of data from a lower level from pluralistic ignorance, affecting analysis of a higher level (Schnake, and Dumler, 2003). Finally, the organizational researcher must always think of multi-level implications of proposed work and suggestive conclusions whether or not all levels are included in the work (Klein, Kozlowski, 2003). Such an approach should persist throughout the research, including the critical stage of sampling. Conclusions While multiple levels in organizations and their influences cannot be denied, including all of them comprehensively in actual projects may present.   It may often be best to make research manageable with clear statements of assumptions and limitations. Organizations are in flux in any case and will evolve towards the median level. This is the historic trend (Huber, and Glick, 1993). Excellence and thoroughness in studying the team level may be a good compromise. The perspective of each category of stake holders is distinct, yet valid. The researcher would do well to keep the expectations and profile of his or her customer in mind! Multiple levels, in the end, are integral to all significant organizations, and all research in to such groupings must take these multiple levels in to account. References Camp, R. et al. (1997) Aggregating Individual-Level Evaluations of the Organizational Social Climate: A Multilevel Investigation of the Work Environment at the Federal Bureau of Prisons. Justice Quarterly 14: 4: 739-762. Crowston, K, (2002) Process as theory in information systems research, Proceedings of The IFIP WG 8.2 International Conference: The Social and Organizational Perspective on Research and Practice in Information Technology, 10–12 June 2000, Aalborg, Denmark. Huber, G, and Glick, W, (1993) Organizational Change and Redesign: Ideas and Insights for Improving Performance, Oxford University Press Klein, K Kozlowski, S, (2003) A Multilevel Approach to Theory and Research in Organizations: Contextual, Temporal, and Emergent Processes, Chapter 1 in Multilevel Theory, Research, and Methods in Organizations: Foundations, Extensions, and New Directions, JOSSEY BASS Loo, Robert (2003) A multi-level causal model for best practices in project management, Benchmarking, Vol10, Issue 1; pg. 29, 8 pgs Payne, A, (2002), The Essentials of Services Marketing, Prentice-Hall Schnake, M. and Dumler, M. (2003) Levels of measurement and analysis issues in organizational citizenship behavior research, Journal of Occupational and Organizational Psychology. 76(3):283          How to cite Multi-Level Organizational Research, Essays

Coordination between Business Functions-Free-Samples for Students

Questions: 1.The role of the Marketing Function and the Operations Management function of an Organization. 2.The nature of the quality conflicts that could arise because of a lack of coordination between the two business functions. Explain in terms of actual quality, customers's expectation, customer satisfaction and/or dissatisfaction. 3.The Importance of coordination between the two Business Functions. Answers: Introduction 1.Role of the Marketing Function The marketing department is important for the organization because it helps in growth of the sales and revenue of the organization. It is essential to develop a marketing plan. The marketing plays an important role in upgrading the customers, competition and improvement in the external environment. Marketing plays an important role and it takes into account the strength and weakness of the organization. The marketing plan is formed which is reviewed by the management and it is updated on an annual basis in order to set the annual sales and budget. The marketing plan is formed which takes in account the sales budget, the forecast of demand and also identifies the resources required for the existing as well as the new products. In order to be successful in the implementation of the plan it is vital that the management functions in order to manufacture, deliver the products and the services. Marketing function is a difficult thing and it is very complex (Heizer 2016). The operation management shall have the appropriate information so that the company is able to deliver the best. In order to run the marketing and to function it well it is crucial that the operation functions it and the marketing team promotes the plan so that it is implemented on time and to the specification. It is important the marketing personnel meets the target for the customers and are able to serve the customers well and the deliver the specified goods to them. In case of Marketing, it is vital that the operation team as well the marketing team is able to function together with harmony. Today, the trade barriers have reduced and the companies have expanded considerably (Brannen, Piekkari and Tietze 2014). There are many marketing mistakes that many companies have, out of which Pepsi is one of them who have changed their colors of to blue and the company did not realize that the color blue was associated with mourning in SE Asia and therefore it lead to the substantial decrease in the market share (McDonald and Wilson 2016). Role of Operation Management Operation Management is crucial for the proper running of the business. Some authors have described operation management as the day to day activities which involve the designing as well as the system which helps in the achievement of output as predicted by the organization. The operation management has its root in manufacturing, although only manufacturing cannot make the business survive. Today, the immense competition is raising it is important that the company is able to meet the expectation of the customer and to maintain the quality of the product so as to sustain in the market. The customer expectation plays an important role and it is dependent on the level of quality and the improvement in technology (Johnston and Marshall 2016). Operation management is related to variety of things such as the service, the transport and the supply of operation. In order to run the organization well, it is important that an organization has its own manufacturing, supply, transport and service. 2.The nature of the quality conflicts due to lack of coordination between the two business functions in: Customers needs and expectations The customer needs are very important for the organization therefore the company keeps high standard to maintain the level of satisfaction. In case of lack of coordination between the departments in the organization, the company is not able to meet the demands of the consumer wants. In order to meet the needs of the customer and disseminate of the intelligence it is vital to have coordination between the two businesses function. If there is a lack of coordination between the two business function then there will be conflict in the actual output of the products. The following is affected: There is very high customer complaints and which leads to the expensive mechanism It is costly for the company to maintain the responses of the customers The company thus have to maintain the products which are not valued by the consumers The holding cost of the department is high (Hond et al. 2014). In The company has to invest in the promotion and the selling in order to win new business The company will lose the customers with the lost opportunities. It is necessary to develop new platform so that the company is able to secure a good customer base which is held due to the quality performance (Baccarani, Ugolini and Bonfanti 2015). Customer Satisfaction The marketing and coordination between all the departments in the organization is important to achieve customer satisfaction. The organization faces issues and has to compete in order to in the buyers market so as to expose its products and services, and increase its communication and appearance in the market. The performance of the customers and it satisfaction reduces because the consumers chose among the various offers. If the organization is not able to provide the employee exact service then there is huge decrease in the satisfaction of the consumers and thus the company will not grow (Giaretta Castellani and Garofalo 2016,) Customer Dissatisfaction It is caused leading to failure in the performance of the product. If the customer is dissatisfied then there is a disparity in their expectation and product performance. If the consumers are expecting which were not realistic and there is no product performance. Satisfaction is defined as the consumers response to the evaluation of the perceived discrepancy between prior expectations and the actual performance of the product after its consumption (Plinke 2015). 3.The importance of coordination between the two business functions. Coordination is crucial which involves the proper arrangement of individuals and the groups in order to achieve a particular aim. It is important that the organization is able to have proper coordination in between the entire department so and to achieve the organizational objectives. Coordination involves proper planning of the different efforts in the entire department so that the desired objective is achieved without any problems in conflict. Coordination becomes necessary when the management work together to arrive at a desired objective (Fayol 2016). If there is no proper synchronization in the efforts of the various departments then the company cannot achieve the goals. The coordination is a important function which helps he management so that there is no overlapping of work and the it is done without conflict and thus unity of action is achieved. The coordination function is the essence of all the organization. The manager of all the branches and the department applies to all the levels in the management. Thus coordination helps in the maintenance of the harmonious relationship between the groups and therefore to gain efficiency in the organization. These are the reasons as to why the coordinating function is necessary: It affects the function of the management such as the planning and the organizing It is the principle of management and thus included in one principle There should be coordination between the managers so as to give a common direction to the effort of the people who are working in the various departments (Bharadwaj et al. 2013). Coordination is required to be maintained in order to accomplish the goals of the organization. It is crucial that everyone in the organization operates smoothly so that the efforts of the people are synchronized in the organization. Conclusion In all the organization, all the employees have their own goals. It is the duty of the management to ensure that there is good coordination between the production and the marketing department in the organization and its employees. The management utilizes the experience of the employees for achievement of the goals of the organization. Thus the objective of employees is generally to get maximum remuneration whereas the objective of the organization is to increase the production and wealth. Managers coordinate both by motivating the employees to achieve higher remuneration by producing more, which ultimately helps in realizing the objectives of both sides. Thus this will help the organization to sustain on long term basis References Baccarani, C., Ugolini, M. and Bonfanti, A., 2015, August. 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